Think of Facebook Messenger as it's own social network, one of your first goals should be to grow your audience there. This enables you to send out broadcasts and flows to that audience.
There are a few great ways to grow your audience:
- Create Convos and share them to on your Facebook newsfeed, newsletter or any other place you have an existing audience.
- Use our Comment Capture feature to bring your engaged Facebook audience to your bot.
- Use abandoned cart messages, receipts and shipping notifications to get users on your store to engage with the bot. As soon as they engage with one of these messages, they will become a follower.
- Turn on the customer chat widget on your store. This will encourage customers to talk to your bot.
For in-depth information on this topic, check out The Complete Beginner’s Guide to Growing Your Audience on Facebook Messenger