Broadcast Messages are one-time items you wish to send to your subscribers.
You can share a broadcast with your subscribers by adding text, images, audio, video, convos or link to external website.
Depending on the content you wish to send to your customers, there are two types of broadcasts you can send:
1. Subscription Broadcast - intended for news updates that are non-promotional.
2. Promotional Broadcast - intended for promotional updates and updates that don't meet the subscription guidelines.
When should I use Subscription Broadcasts?
Subscription broadcasts send to all your subscribers and are more regulated by Facebook. You can use them only for news. It has to be non-promotional in nature and cannot simply be focused on getting information from your audience. Here is how Facebook says these news updates should "inform people about recent or important events, or provide information in categories such as sports, finance, business, real estate, weather, traffic, politics, government, non-profit organizations, religion, celebrities, and entertainment."
Important note: On July 31, 2019 Facebook is going to switch from app-level permission for subscription broadcasts and subscription flows to page specific permission. See more information on how to request permission by clicking here.
When should I use Promotional Broadcasts?
Anytime you cannot use a Subscription broadcast, you can use a Promotional Broadcast. The only rules around promotional broadcasts are about who you can send it to. It can be sent to people who engaged with the bot in the last 24 hours and then one message after that. We handle the rules of who it can send to so if you use a promotional broadcast it will automatically only be sent to eligible subscribers.
How do I send a Broadcast?
First, in order to choose the broadcast type you wish to send, go to Dashboard > New Campaign > and select Broadcast type:
With the Schedule button, you can choose when the broadcast is sent to your followers simply by clicking on Schedule button and selecting the time and date:
You can also define which of your subscribers should get that new broadcast. Learn more about targeting.
How do I check broadcast before sending to my customers?
In order to check how broadcast message will look for your customers, before sending it live click on Preview button and it will open in Messenger the exact broadcast your customers will receive:
Based on engagement stats, we've found that sending Convos to your subscribers is one of the best things you can send.
*We save all your previous updates, you can always find them by clicking on this button: