Facebook ads can be a great revenue tool for any business, and pairs very well with the versatility of Octane AI. Octane AI features can be used to structure the flow a customer will experience when they interact with your ad, allowing you to plan and create airtight campaigns. 

Both click to Messenger and sponsored messages can be used within the dashboard, which allows for easy integration of Octane AI features into your ad. 

NEXT UP: Customer Care: Solve Customer Problems in Facebook Messenger
Optional article: Getting started with click to Messenger ads

Before we go into each type of ad, let's first go over conversational ads and what they do. 

What's a conversational ad? 

Conversational ads are a type of Facebook ad that interacts with users in an automated Messenger chat. Since these ads interact with users in Messenger, there's a lot of things you can do with conversational ads from advertising a promotion to collecting customer information to retargeting a specific subset of customers.

Conversational ads can also allow you to extend the reach of Octane AI features beyond the 24 hour messaging window.

What's the 24 hour messaging window?

When a user interacts with your bot on Messenger, they can receive messages from your bot for the next 24 hours. 

Outside of the 24 hour messaging period, the only features that can send messages to users are one-time notifications and a type of conversational ad called sponsored messages.

Click to Messenger vs. sponsored message ads

The two conversational ads available for use in Octane AI are click to Messenger ads, and sponsored messages.

  1. Click to Messenger: this ad can show up for a user as they browse that launches a conversation in Messenger when the call to action is clicked.
  2. Sponsored messages: these are direct messages that can be sent to users with targeting options based on audience and event data. 

Both types of ads are great at acquiring revenue. Click to Messenger ads, for example, can very effectively retarget users who have visited your website, but haven't placed an order.

Sponsored messages could take advantage of custom audiences to target users that aren't subscribed to you on Instagram.

Why should I use Facebook ads with Octane AI?

Ads are already a great revenue tool on their own, but when combined with Octane AI, you'll have a powerful amount of control over your campaign and the flow a customer will experience with your ad.

Let's take a look at an example of an ad that doesn't have Octane AI incorporated:

This is a fairly straightforward flow, where clicking on the call-to-action will trigger a message with a link to the website, or a button that adds additional information. 

If used to target the right audience, this ad could generate revenue on its own.

Here's an example of what that flow can look like with Octane AI added in:

The ad with Octane AI starts the same way as the user clicks on "Get Started".

However, instead of a simple message with a link to the website, a short conversation that collects the user's interests and email is triggered.

If the customer doesn't complete their purchase, an automated abandoned cart reminder will be sent to the customer with a link to their cart.

Using Octane AI, we're able to:

  • Create a more engaging conversation, increasing customer interest.
  • Collect customer email like information to store in Octane AI for export or later.
  • Use an automatic abandoned cart flow to reduce customer churn.

Setting up Facebook ads in Octane AI

 Facebook ads can be located in Octane AI's left-nav menu.

To first begin using Facebook ads, you'll need a Facebook ad account which will have to be connected to a Facebook business account as well. Here's a link to Facebook's Business Manager website where you can learn more.

If you haven't connected an ad account yet, here's what the page will look like:

After you've connected your ad account, you'll be able to start creating click to Messenger and sponsored message ads.

Ads analytics

Analytics on every ad made through Octane AI is available as well. After you start creating your ad, your interface will look similar to this: 

Here's a quick breakdown of each stat displayed for an ad:

  • Purchase ROAS: this stands for purchase return-on-ad-spend, which measures the ratio of revenue to the amount that you spent for the ad.
  • Reach: the amount of users that your ad received impressions from.
  • Purchases (value): the total monetary value of purchases made through the ad.
  • Purchases (total): the total amount of orders made through the ad.
  • Amount spent: the amount spent on an ad.

When you initially create an ad in Octane AI, the ad is set up in Facebook ads manager where any further details can be edited and reviewed before the ad is finally published. The Active switch can be used to turn an ad on or off from the Octane AI dashboard as well.

In the next article, we'll go more in-depth into a few examples of each ad type, as well as including a step-by-step tutorial on how to create a click to Messenger ad. 

NEXT UP: Customer Care: Solve Customer Problems in Facebook Messenger
Optional article: Getting started with click to Messenger ads

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