Once your Facebook ads manager is connected, you'll be able to create Facebook ads from the Octane AI back-end. As you create ads, you'll see statistics displayed on your Facebook ads page:

These stats, including revenue, come directly from Facebook. The revenue shown in these ads are NOT included in our overall revenue number in the home dashboard since it's directly from Facebook.

Here's a breakdown of the statistics:

Type
Whether the ad type is a click to Messenger ad or Sponsored Message. All ads listed have been created from Octane AI.

Purchase ROAS
The total return on advertising spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.

Reach
Number of individuals the ad reached.

Purchases (Value)
Total revenue value of purchases made.

Purchases (Total)
Number of purchases total.
 
Amount Spent
Amount spent through your Ads account.

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