With Yotpo and Octane AI, you can send Facebook messages to customers who have reviewed your product or answered custom questions. This is inaddition to sending customer reviews alongside Octane AI's abandoned cart message! For a full walk through on how to integrate Yotpo and Octane AI, learn more here.
By using Yotpo for product reviews, your review data collected will be automatically synced to contacts when Yotpo is integrated with Klaviyo or Mailchimp.
Using Klaviyo or Mailchimp to sync these lists to Facebook as custom audiences, you can use Octane AI to send Facebook messages. These Facebook messages will send to your reviewers once they fall into one of these custom audiences. This allows you to set up automated push notifications on Messenger directly to reviewers.
Connect Octane AI to Facebook Advertising
Go to your Octane AI dashboard and click “Facebook ads” on the left navigation. Follow the steps to connect your Facebook Ads account to Octane AI. This will enable you to create ads that click to Messenger and Sponsored Messages from the Octane AI interface.
Connect Yotpo to Your Email Service Provider
How We'll Use Facebook Ads Manager
You can target sponsored messages or Facebook click to messenger ads to your preferred audience at the ad set level within your Facebook ads manager. Here, you can create custom audiences and access targeting data from Yotpo and Octane AI.
By including these audiences, you target messages or ads to them.
By excluding these audiences, you exclude them from receiving the ad or sponsored message you're creating.
Run Conversational Ads to Reviewers Who Love Your Products
To encourage repeat purchases, you can run click to Messenger ads through Octane AI that are targeted towards reviewers who submitted a certain score.
In the Facebook Ads section of your Octane AI back-end, create a new click to Messenger ad. This will allow you to create a conversation that triggers when someone clicks on the call to action of your ad.
By linking the button in your conversation to a list, it will collect everyone who selects the call to action.
You can sync Lists to Facebook ads manager as a custom audience by going to your Lists, editing the list, and selecting create Facebook custom audience. This list will now be identifiable when selecting a custom audience in ads manager.
With this data, you can now send follow-up sponsored messages to top reviewers who engaged with your ad, but did not add to their cart.
To do this, create a sponsored message from the Facebook Ads section of your Octane AI back-end. In Facebook ads manager, under Audience at the ad-set level, you can target the message to send to the list we created for people who click the call to action. Using your Facebook pixel you are able to exclude who have added to their cart since you ran the ad.
This will target the sponsored message to those who engaged with the ad, but didn't add to their cart.
Send A Personalized Message to Customers Who Review Multiple Products
Use sponsored messages in Octane AI to target a message to customers who review numerous products.
Target Messages from Custom Questions Responses in Yotpo
As apart of your review, you can add custom questions for the reviewer to answer. Their custom question responses will sync to Klaviyo and Mailchimp, allowing you to create customer lists in each email service provider and sync it to Facebook as a custom audience.
Custom questions can be created for a sliding scale answer, free-text answer, multiple choice, among others. You can use this data for targeting your sponsored message in Octane AI. For example, send a message targeted to those who rated your products comfortability a 5 out of 5.
Send an SMS Message to Reviewers Who Engaged on Facebook Messenger
Now that you've built lists to show the engagement from each sponsored message or ad, you can use those lists to send SMS messages to any customers subscribed to SMS and Messenger.
For example, in the campaign above I sent my most frequent positive reviewers a free gift package of trial products. If they opt-in to SMS through check-out, I can schedule a message sending them a link to review the trial products.
Using Yotpo data sent to Facebook through Klaviyo or Mailchimp, you can use Octane AI to target click to Messenger ads and send personalized sponsored messages. You're able to include or exclude custom audiences from other sources in your tech stack that can help you target messages even further.