One of the opt-ins you can collect in Octane AI are subscribers to your Facebook Page's Messenger. Once your Facebook page is connected to Octane AI, you can take advantage of Messenger campaign and automation features that help increase revenue, boost customer engagement and offer huge potential for personalization.

Table of Contents

1. Gathering Facebook Messenger subscribers

2. Campaign features

2.1. One-time notifications

2.2. Sponsored messages

2.3. Click to Messenger ads

3. Automation features

3.1. Browse abandonment

3.2. Cart abandonment

3.3. Order confirmation & shipping notifications

3.4. Custom flows

1. Gathering Facebook Messenger subscribers

Facebook Messenger subscribers are one of the opt-ins you can gather in Octane AI. In addition to gaining a subscriber when someone messages your Facebook page, Octane AI offers a suite of tools for gaining more subscribers.

To learn about these tools, check out this page.

Once someone is a Messenger subscriber, they can be sent messages in Facebook as long as your messages adhere to Facebook's messaging policies.

2. Campaign features

Campaigns are Octane AI features that help you promote your bot and engage your subscribers quickly and easily. This includes one-time notifications and conversational Facebook ads like sponsored messages and click to Messenger ads.

2.1. One-time notifications

One-time notifications are messages you can send to customers outside of Facebook’s 24-hour messaging rule. The reason they’re called one-time notifications is because customers must opt-in for each notification you send them.

Opt-ins can easily be woven across all of your Messenger features and let you send targeted notifications and updates outside of Facebook's 24-hour messaging rules.

To learn more about one-time notifications, check out this article.

2.2. Sponsored messages

Sponsored messages are a type of Facebook ad that can be sent as direct messages to a user's Messenger inbox. This makes them an effective and powerful tool for promotions and conversions.

While Octane AI isn't needed to send sponsored messages, Octane AI lets you use its full toolbox of conversational features to create a level of engagement that stands out above all other sponsored messages users receive - an important advantage.

You can also use any of your Octane AI data points, such as Shop Quiz answers and results, to create targeted custom audiences in Facebook as well.

You can read more about sponsored messages here.

2.3. Click to Messenger ads

Click to Messenger ads are a type of Facebook ad that connects a user to your page's Messenger when they click on the ad's CTA.

Similar to normal Facebook ads, click to Messenger ads will appear on a user's newsfeed making them great for promotions and prospecting ads.

You can read more about click to Messenger ads here.

3. Automation features

Octane AI's Messenger automation features allow you to trigger Messenger engagement during various points of the customer journey. They're great for following up with customers, recovering lost revenue and more.

3.1. Browse abandonment

Browse abandonment messages are sent to subscribers who visited your store and viewed a product, but left without purchasing or adding an item to their cart.

In Messenger, customers will be recommended the item they viewed in addition to a group of relevant items.

You can read more about browse abandonment messages here.

3.2. Cart abandonment

Cart abandonment messages will send reminders to subscribers who create a shopping cart on your website, but leave without completing their purchase.

Customers who haven't subscribed can also use the add to cart checkbox to sign-up for abandoned cart reminders, even if they haven't opted in yet.

You can read more about cart abandonment messages here.

3.3. Order confirmation & shipping notifications

Once a customer completes their purchase, they can opt-in to receive order confirmation and shipping notifications in Facebook Messenger. If you'd like, you can choose to only send one of these options to customers.

You can read more about how this feature works here.

3.4. Custom flows

Custom flows allow you to create your own automated Messenger flows that can be triggered by user actions and data.

Custom flows are comprised of three main components that you'll be able to customize:

  • Triggers: use lists to decide when this automated flow will be triggered.
  • Filters: use Octane AI's targeting features to determine the customer segment you'd like to include.
  • Message: send one or a series of messages to users that meet your custom flow's requirements.

Custom flows let you create incredibly robust automated flows of your own. You could send a thank-you message to someone who uses one of your opt-in tools, or you could trigger a Messenger discount code for people who subscribe in your Shop Quiz.

The possibilities are endless!

For more details on custom flows, check out this article.

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