⚠️ On September 27, 2022, Octane AI will end support for (i.e. deprecate) our Facebook Messenger and Facebook Ads features so we can focus on our zero-party data and artificial intelligence features.

Flows are a core Octane AI feature that lets you to send automated messages to your customers based on their actions. 

Octane AI offers a variety of ways a flow can be triggered, such as when a customer abandons their cart or opts in to receive shipping updates from you through Messenger.

Once setup and activated, flows are an on-going feature. This means your flow will stay active and send messages to any subscriber that meets the trigger requirements (such as abandoning a cart).

Flows do need to adhere to Facebook's 24-hour messaging rule, which only allows promotional messages to be sent to a subscriber for 24 hours after the last time they interacted with your bot.

Can I send a flow outside of the 24-hour window?

Flows can only be sent by your bot for 24 hours after a user interacts with your bot. This does mean that if your flow has follow-up messages (either in a custom flow, or follow-up abandonment reminders) they do have to be sent within that 24-hour period as well.
To send promotional messages to subscribers outside of that 24-hour window, you can use the following features:

Sponsored messages are highly effective with open rates and conversions, so they're a generally excellent tool for your store and Octane AI in general.

I'd like to know more about each type of flow.

You can find out more about each of our flow types below: 

Learn more about our different plans here.

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