Follow Matt's video tutorial on how you can create a click to Messenger ad using the Questions feature to increase opt-ins and collect customer emails:
You can also follow the step-by-step guide below:
Create a Question asking for the customer’s email
In the side menu, select Questions and add the Email field, it should now look like this:
Title your Question with a relevant name like “Collect Email Question” and delete the Intro and Success messages by selecting the text and pressing your backspace.
Connect your Facebook Advertising account
Navigate to Facebook Ads on the left side menu. Press Connect Facebook Ad account.
Select the correct Facebook Ad account and press ‘Connect’
Your businesses Facebook Ad account is now connected to Octane.
Press ‘New click-to-Messenger ad’ to begin creating your ad. You will see a pop-up displayed as shown here:
Here you can create the conversation with customers who click your ad and input all relevant information around the campaign
Create and launch a Facebook click to messenger ad
Here you can create the conversation with customers who click your ad and input all relevant information around the campaign
After placing your first message and reply options for customers, press add content to connect the email Question.
After pressing content, select Add Questions, and choose the ‘collect email’ question you’ve created in part 1
This will place the question within the conversation to collect an email from the customer.
You can now finish the conversation for customers who submit their email by placing a discount code:
To create a discount code, navigate to your shopify back-end and generate a relevant code as shown by Matt here:
You can now add the code as text within the conversation. We also recommend linking a product to make it easier for a customer to check out right from the conversation.
Complete the required ad information for Facebook Ads Manager by setting a campaign name, ad set, budget, and target.
Select Create to finish the ad within Octane, and have it ready to view/turn on within Facebook Ads Manager! Within Ads Manager you can also edit advanced settings.
Congrats! You’ve created a click to messenger ad! 🎉