In this article, we’ll introduce you to one-time notifications, an adaptable feature that lets you reach your subscribers outside of Facebook’s 24-hour messaging rule.
We'll answer these key questions:
- What are one-time notifications?
- How do I make a one-time notification?
- How else can I message my subscribers?
What are one-time notifications?
One-time notifications are messages you can send to customers outside of Facebook’s 24-hour messaging rule. The reason they’re called one-time notifications is because customers must opt-in for each notification you send them.
Tip: Facebook's 24-hour messaging rule states that you can only send a user promotional messages for 24 hours after they last interact with your bot.
After a user opts in, they'll become an eligible user which means they'll receive the next one-time notification message you send for that particular opt in.
Once that subscriber has been sent a one-time notification, they are no longer an eligible user and will have to opt-in to receive a notification for that specific opt-in again.
Opt-ins can be added across Octane AI's features, so there are a lot of ways you can implement this.
How else am I able to send messages to subscribers?
Flows are a great way to reach your audience inside of the 24-hour messaging window, especially since flows can generate revenue for you while automated.
Pro and Enterprise users can even create custom flows with advanced targeting options and the ability to manually build every step of the flow.
Aside from one-time notifications, the only other way to message your subscribers outside of the 24-hour rule is with sponsored messages.
Sponsored messages are a type of Facebook ad that lets you message users outside of the 24-hour window. They're pretty successful with open rates and conversions, so it's a great option to boost the ways Octane AI can create revenue for your store.
How to use one-time notifications
One-time notifications can be found on the Facebook Messenger → Campaigns → Messenger page. This can be found under "Campaigns" in your dashboard menu.
Here, you'll be able to create, edit or view any one-time notification you've sent as well as any opt-in you've made. You'll also get a detailed report on how your one-time notifications are performing.
Lower on the page, you'll see the sections where individual opt-ins and one-time notification messages will be listed once you start creating them.
The first thing we'll have to do to start using this feature is create a one-time notification opt-in.
Let's create a one-time notification flow that lets a user find an opt-in in my main menu that lets them agree to be the first to know about my next sale.
1. Creating your one-time notification opt-in.
To start creating an opt-in, we can start by clicking on the "New notification opt-in" button.
This will take us to a new screen where we can customize the three sections of an opt-in:
- Notification name: the name this opt-in will have in your dashboard. Customers won't see this.
- Notification: this is where you enter your notification prompt.
- Confirmation message: this is the message a user will see if they opt-in.
For the notification name, let's call this "Sale Notification". Since this will be a generic opt-in to get eligible users that I can later send a non-specific sale announcement to, a generic name should do fine for now as well.
Tip: as you create more opt-ins, names are a good tool for organizing the list of ones you've made.
Next, we'll have to create the opt-in prompt.
Let's keep the prompt short, so that customers can quickly scan and understand what the opt-in is for.
Your opt-in will also have to adhere to these Facebook policies to avoid losing access to one-time notifications:
- Don’t confuse, deceive, defraud, mislead, spam or surprise anyone. Make sure that there is a clear and obvious relationship between the prompt, and the content of the message. The content of the one-time notification request and the message must comply with community standards.
- Don’t incentivize this action. Don’t promise users money, or equivalent to sign up for messages.
Finally, let's make a confirmation message thanking the user for opting in!
Once you click "Save", your opt-in will be created.
2. Adding the one-time notification opt-in to a feature.
Now that your opt-in is created, we're ready to add it to an active feature. Since this opt-in is a general opt-in for future news on sales, we'll want to add it somewhere with visibility so that it can generate eligible users without any extra effort from you.
First, we'll create a convo for this opt-in. Doing this will open up a lot of options on where you can add your opt-in.
Convos can be found in your dashboard menu.
When editing a convo, you'll see an option to add a one-time notification to the convo. Let's do that in the first message of the convo so that it's the first thing a user sees.
Any opt-ins you've created will be available to be added:
Then, let's save the convo by clicking on "Done".
3. Adding the opt-in to your main menu.
To add the opt-in to your main menu, we'll have to navigate to Settings > Main Menu. Here, you'll be able to edit the buttons and features that are visible on your main menu, which can be a super important feature for your bot. The main menu works especially well if you redirect back to it in your flows.
Let's add the opt-in as its own button, since a general sale notification opt-in could be useful for a large amount of subscribers.
To do that, just click on the "New menu item" button.
Then, choose the Custom option.
While editing the custom menu item, we can add the opt-in as a button:
Then, once you've added the opt-in as a button in this custom menu item, you're all set.
4. Sending a one-time notification message.
Once someone has opted into your one-time notification, they'll be an eligible user for that opt-in. You'll be able to see how many eligible users an opt-in has on the Messenger page.
When you have eligible users for an opt-in, you'll be able to send a one-time notification message. Let's do that by clicking on the "New one-time notification" button:
When creating a one-time notification message, you'll be able to edit message contents, specify the one-time notification that it's for and even set targeting and scheduling settings.
That's just scratching the surface of what one-time notifications are a part of! As you go through each part of the Getting Started Series, you may want to think about how one-time notifications could work together with a particular feature.
NEXT UP: Comment Capture: Build a Relationship With Your Facebook Followers