With Refersion and Octane AI, you can send Facebook messages to members of your affiliate program.
With Refersion to manage your affiliate program, your approved affiliates that register or your manually-added affiliates will immediately be added to an email list when Refersion is integrated with Klaviyo or Mailchimp.
Using Klaviyo or Mailchimp to sync these lists to Facebook as custom audiences you can use Octane AI to send Facebook messages. These Facebook messages will send to members of your program once they fall into one of these custom audiences. This allows you to set up automated push notifications on Messenger for your brand’s most important events for affiliates.
Connect Octane AI to Facebook Advertising
Go to your Octane AI dashboard and click “Facebook ads” on the left navigation. Follow the steps to connect your Facebook Ads account to Octane AI. This will enable you to create ads that click to Messenger and Sponsored Messages from the Octane AI interface.
Connect Refersion to Your Email Service Provider
Log in to your Refersion account and go to Account > Settings > select your email service provider app in the left side menu under the Integrations section. Follow the steps to integrate Refersion with Klaviyo or Mailchimp.
How We'll Use Facebook Ads Manager
You can target the audience who will receive click to Messenger ads or sponsored messages at the ad set level within your Facebook ads manager. Here, you can create custom audiences and access targeting data from Refersion and Octane AI.
By including these audiences, you target messages or ads to them.
By excluding these audiences, you exclude them from receiving the ad or sponsored message you're creating.
Run Conversational Ads to Grow Your Affiliate Program and Automatically Send Follow-Up Messages
To grow your affiliate program, you can run click to Messenger ads through Octane AI that link to your affiliate program sign-up page run by Refersion.
In the Facebook Ads section of your Octane AI back-end, create a new click to Messenger ad. This will allow you to create a conversation that triggers when someone clicks on the call to action of your ad.
By linking the button in your conversation to a list, it will collect everyone who selects the sign up here button.
You can sync Lists to Facebook ads manager as a custom audience by going to your Lists, editing the list, and selecting create Facebook custom audience. This list will now be identifiable when selecting a custom audience in ads manager.
With this data, you can now send follow-up sponsored messages to affiliates who clicked your link, but didn't become a member of your program.
To do this, create a sponsored message from the Facebook Ads section of your Octane AI back-end. In Facebook ads manager, under Audience at the ad-set level, you can target the message to send to the list we created for people who click the Sign-Up Now button. Using Refersion data sent in from Klaviyo or Mailchimp, you are able to exclude those who belong to your current list of affiliates.
This will target the sponsored message to those who clicked the sign-up now button, but didn't join your affiliate program.
Send Current Affiliate Program Members Exclusive Offers
Use sponsored messages and targeting your Refersion affiliate custom audience to send exclusive offers to affiliates only.
Engage Affiliate Program Members with Personalized Messages
As your audience engages with your bot, you can collect information about them. Do they like specific products or have they added to cart lately?
Go ahead and send affiliates a personal message on Messenger using Sponsored Messages and Facebook custom audience from Refersion data.
Using Refersion affiliate data sent to Facebook from your ESP, you can use Octane AI to target click to Messenger ads and send personalized sponsored messages. You're able to include or exclude custom audiences from other sources in your tech stack that can help you target messages even further.