Sponsored messages are one of two Facebook ads that you can use within Octane AI. Sponsored messages are a type of conversational ad that will send directly to a user's inbox. This means they don't have to fall within the 24-hour messaging window, which makes them a great direct tool for revenue-generating messages.
Check out the video below for an introduction on sponsored messages, or follow the rest of the article.
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Optional article: Getting started with click to Messenger ads
Sponsored messages are the most effective way to reach your entire subscriber list on-demand. They're sent directly to a user's inbox which makes them one of the most effective options for promotional content and message-related revenue.
Any user that interacts with a sponsored message will also enter the 24-hour messaging window, letting you follow-up with other Octane AI features like browse and cart abandonment reminders to create as high of a return on your ad spend as possible.
To start using ads with Octane AI, you'll need these three elements on your Facebook page:
Let's go ahead and jump into a step-by-step guide on how you can make a sponsored message in Octane AI.
1. Connect your Facebook ads account.
Let's find the Facebook ads page first.
If this is your first time using Facebook ads with Octane AI, you'll have to connect your ad account first:
In order to integrate your ad account, it will have to be connected to a Facebook Business Manager account, which you can find out more about here.
2. Enter the sponsored message edit screen.
Once your Facebook ad account is connected, you'll be able to create a conversational ad! Let's start with a click to Messenger one for this guide.
This let you create an ad within Octane AI's dashboard. You'll have to finalize and publish the ad in Facebook ads manager, but creating it first in Octane AI makes it much easier to customize the user's experience.
3. Enter the name of your ad.
The name of the ad will only be visible to you in Octane AI's dashboard, and within Facebook ads manager. Customers won't see the name, so it should be something useful for you to reference.
4. Create the message
The message is the main star of a sponsored message - it's the conversation that will be sent to your message's target audience.
The first message can only consist of text and a button. Your button can link to other features - like convos - but linking straight to your website in the first message is the most effective option for conversions.
If you set up a reply button for users to select, a wider set of Octane AI features will be available. This can be a great place to engage users in a convo, gather information or follow-up with other features like a one-time notification opt-in.
5. Select your Facebook pixel.
Select your Facebook pixel before moving onto the Campaign. This will allow you to track your ad's performance for your store.
If you don't have a pixel yet, here's Facebook's guide on creating and installing a one.
6. Set your Campaign
If you already have a campaign set up, you can select it from a drop-down menu and go straight to choosing an ad set.
You can also create a brand new Campaign when creating a sponsored message in Octane AI.
The Special Ads Category option can only be used by pre-approved pages, and isn't typically for eCommerce. Turning this on without approval from Facebook can result in delays in ad reviews, so we recommend leaving it off.
7. Select your ad set.
Your ad set is where your ad as well as your audience for this ad will be stored. If you selected an existing Campaign earlier, you can select an existing ad set from a drop down menu.
You can also create a new ad set whether you've selected an existing Campaign or are making a new one.
8. Set your budget for the ad.
Facebook ads work on an auction system in which you bid against other advertisers for the change to show your ad to a user.
There are two budget-related fields you can setup for your ad:
Maximum bid per 1,000 impressions: this is the most you'll be willing to pay for every 1,000 users that see your sponsored message.
Daily budget: this is the maximum you'd like Facebook to spend per day bidding for impressions.
If you're unsure what to set for your budgeting, Facebook recommend starting at $30 USD for the maximum bid per 1,000 impressions, which is the minimum in the United States. The minimum required here varies per region, which you can find out when setting the budget in ads manager.
$50 is a good starting level for daily budget, but the exact amount should be decided by your total budget for your campaign.
11. Select your audience.
While you can select an Octane AI list to be your audience, we recommend creating a Facebook custom audience for powerful targeting options.
Some custom audience ideas that can be great for revenue are:
Retarget users that visited your website, but didn't place an order.
Retarget users that haven't ordered in a while.
12. Preview or create your ad.
If you preview your ad, it will be a non-live version, so analytics and certain functions, like adding a user to a list through a button, won't work in a preview.
If you create your ad, it'll be pushed to Facebook Ads Manager with all of the settings that you created in Octane AI.
Your ad will be reviewed by Facebook, which you can publish after it's approved.
Now you're set to use one of the best revenue tools with Octane AI! Let's boost your store to the next level. 🚀
Have any questions? Send an email to [email protected] or use the support icon to chat with our team.