The shop quiz tool is able to create a quiz that not only increases conversions, but also gathers data about your customers with every single answer they give.
This makes shop quizzes an incredibly powerful tool both on the front-end and back-ends of your bot, by guiding customers to the right products while helping you build a more accurate picture of the preferences and reasons your customers have for visiting your website.
With enough data, you can start building buyer profiles of your audience, giving you more accurate options for targeting your customer-base with the rest of Octane AI's features, your quiz and future campaigns.
We'll take a close look at all the data you can find for your shop quizzes in your dashboard, so that you can use your quiz analytics to their fullest potential.
Table of contents
1. The shop quiz tool landing page
To locate the shop quiz tool, simply click on Shop quiz in the left-nav menu.
This will take you to the quiz tool's main page, where you'll be able to create or edit quizzes, in addition to viewing some overall stats. Let's take a look at the data shown on the main page first:
- All-time revenue: all of the revenue your quiz has made over its lifetime.
- All-time views: all of the times your quiz has been viewed.
- Date picker: select the time period for the revenue graph below.
- Revenue graph: displays the revenue earned by your quiz for the selected time period.
An important detail about the date picker is that revenue earned for an ongoing day is only shown for the "Today so far" option, since earnings for the day might not be complete. However, it'll still be included in the all-time revenue stats!
1.1. Quiz stats
Beneath the main page's general statistics, you can view a summary of each quiz you've created.
This panel will give you a brief look at the engagement and conversion stats for your quiz. From here, you can edit your quiz, or you can view more detailed analytics by clicking on the name of the quiz.
2. Reviewing the main page of a quiz
While the quiz tool's landing page will display some general data across all of your quizzes, clicking a specific quiz will redirect you to that quiz's main page, which has more detailed analytics, the quiz's embed code as well as some features such as adding lists to your answers.
Just like the landing page, an individual quiz's page will start with all-time stats for revenue and total views.
Regardless of the time period you choose on the date picker, the all-time data will always show numbers for the quiz's entire lifetime.
Underneath the all-time stats, you'll find a couple of graphs for revenue and engagement that you can adjust date ranges for.
2.1. Quiz main page graphs
The graphs on an individual quiz's page can be adjusted for the time period they show data for using the date picker, just like the graphs on the landing page.
Mousing over a specific metric underneath the graph will display a tool-tip that gives a short explanation on what the stat represents:
Taking a look at these stats helps you accurately analyze the performance of your quiz! For example, you'll be able to easily compare performance before and after making a change simply by selecting the right date range.
2.2. Embed code
From the main page of an individual quiz, you'll also find the embed code that you'll use to add the quiz to your website.
Once you click on "Get the code", you'll also be able to select whether you'd like the quiz to embed within the body of a page, or as a full screen quiz.
To read more about embedding a quiz on your store, check out this article.
2.3. Results pages
Underneath the option to acquire your quiz's embed code, you'll see analytics for individual pages in your quiz.
The first of these are the results pages in your quiz, giving you conversion and engagement data on each result page created for your quiz.
Each metric here will display more information in a tool-tip if you hover over it with your mouse, but we'll go over each one here as well.
- Views: the amount of times this results page was seen.
- Conversion rate: the percentage of customers that placed an order after viewing this results page.
- Orders: the number of orders made by customers who viewed this results page.
- Average order value: the average value of all orders from customers who purchased after viewing this results page.
- People: the number of unique users that viewed this results page.
This data will be displayed for each results page you create, letting you directly compare performance between each one and helping you optimize each of your results towards a specific buyer profile!
2.4. Engagement stats
The engagement stats section of your quiz's main page includes a plethora of usage metrics for each section you've created for your quiz.
At the top of the engagement stats section, you'll see the total amount of responses your quiz has received:
Underneath the total responses, you'll see information about each section you've created for your quiz.
Let's take a look at a multiple choice question and break down each of the stats measured for the section.
In the example above, we have the question as seen in the quiz and the engagement stats for the quiz below.
The title of the section, which is also the question, is shown at the top above several engagement stats:
- Views: the number of times this section was viewed.
- Responses: the number of times an answer was selected in this section.
- Average time: the average amount of time spent on this section.
- Drop off rate: the percentage of people who did not continue the quiz after seeing this section.
You'll be able to use these numbers to gauge the engagement rate of each particular section. If a section has a high drop off rate for example, you might want to consider redesigning or removing that particular section.
For sections like a Messenger, email or SMS opt-in, engagement stats will indicate whether the section was answered or skipped.
What happens if I remove a section?
The section will still be viewable in your engagement stats, but will be indicated as removed in the dashboard.
Where are the email and SMS opt-ins displayed?
Email and SMS opt-ins from your quiz are shown in the Customers page of your Octane AI dashboard.
If a customer opts in with email or SMS but not in Messenger, their information will still be displayed! Here's an example of what that looks like:
You won't be able to contact them with Messenger features without a Messenger opt-in, but you can still build email and SMS lists for campaigns outside of Octane AI.
As an example, Octane AI and the quiz tool integrate directly with Klaviyo, letting you gather emails even without Messenger opt-ins.
3. Using Customers lists with a shop quiz
The shop quiz tool dashboard allows you to easily create a list for any answer within your quiz.
To create a list for quiz answers, simply select the ➕ icon next to a quiz answer, and create your list.
Only lists created this way can be attached to a quiz answer, but once it's made, you can then add the same list to other answers.
You can even assign multiple lists to a single answer!
What are the advantages to adding a list to an answer?
You can use lists to target a specific group of subscribers both within and outside of Octane AI.
For example, you can export a list directly to Facebook Ads Manager as a custom audience, letting you quickly reach a specific audience with sponsored messages with accurate targeting and messaging.
By attaching a list to a number of key answers within your quiz, you can also easily categorize customers who take your quiz into different buyer profiles - and if you add the list to an email opt-in, you'll have an easily accessible email list that you can target in Klaviyo for more effective campaigns.
You can learn more about Customers lists here.