Rules can be used in many parts of your shop quiz. They're not only used to decide the flow of your quiz based on customer choices, but can be used to hide or display content depending on someone's decisions earlier in the quiz.

Rules can have different functions depending on where you add them in your quiz. By using them in product blocks and individual products, you can show or hide these elements depending on whether customers meet your rule conditions.

If you'd like an in-depth look at rules, check out this article.

Here's a few useful tips on how you can use rules in your product blocks.

Table of Contents

1. Customizing content on your results page

1.1. Showing a discount based on whether customers opt-in

2. Customizing the product you show

1. Customizing content on your results page

Product blocks don't just contain the products on your results pages. They also include additional content like text, images and links.

You can even add a product block with just this additional content, and no products. This gives you a lot of room to control the layout of your results pages.

Here are a couple of important tricks you can try with content and rules in product blocks.

Showing a discount based on whether customers opt-in

When you add a rule to product blocks, it'll display in the results page only if a customer meets the conditions in your rules.

Since you can add product blocks with just additional content like text, this means you can add a discount code to your results page that you only display if a customer gave you their Messenger, Email or SMS opt-in.

Within your editor, here's a quick breakdown of how you could arrange content to provide a conditional discount code.

Here's some quick steps on how you can set that up.

1. Make sure you have the opt-in page you'd like to use in your quiz.

You'll have to make sure you have at least one opt-in section in your quiz before we get started so that you won't be displaying your discount to all customers.

You can learn about opt-in pages and sections in this article.

2. Create a product block in your results page just for your discount code text.

Since this product block will show or hide depending on a customer's answers, you may not want want your discount code text in the same block as actual products.

Once your new product block is made, select the option to add additional content.

3. Add the type of content you'd like to display your discount code with.

You could use text or an image to display your discount code. For this example, we'll go with text. Make sure you click "Add" once you've finished making the text.

4. Add rules to the product block that contains your discount text.

Rules can be added in the left-hand menu while still inside of your product block.

To create a rule that depends on a customer's opt-in, select your opt-in question and make the rule conditional on Answered. This will make it so this product block only displays if a customer answered the opt-in.

2. Customizing the product you show

When making product recommendations, you can think of each results page as a buyer persona. By tailoring results to different types of customers that use your store, you can make conversions and analytics more effective for your quiz.

Let's take a look at an example where we use rules to show a different variant within the same buyer persona.

1. First, add your products to the results page you want to customize recommendations for.

Once you add a product block to your results page, you can add individual products. If you're adding variants, click the "Variants" button when selecting a product from your Shopify catalogue.

This lets you add individual variants and set separate rules for each.

2. Click on a product to customize rules for the specific variant.

Once you click on a product within your product block, you'll be able to set rules for that specific product.

3. Add rules for the answers you want a customer to select in order to reveal this product.

Once you create rules for a product, customers will only see the product if they meet the conditions set in your rules.

Once you've added an answer for each variant, your results page will look different to each customer depending on their choices in your quiz. Only add rules to products you want to be dependent on an answer! You may not want all products on your results pages to have rules.

If you have products you want to appeal to different buyer personas, it may also be better to create separate results pages in that case. That way, each results page will target the data it collects towards each buyer persona.

Read more about how results pages work here.

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