You can add a Meta pixel ID directly into quizzes to enable that pixel to track certain quiz events.
💡 What you'll learn
How to add a Meta pixel to a quiz (jump to section)
Testing the Meta pixel (jump to section)
Adding new events to a quiz (jump to section)
💡 Prerequisites
You'll need to have a Meta pixel tracking on your website.
Here's Meta's guide on creating a Meta pixel.
How to add a Meta pixel to a quiz
With your Meta pixel ID ready, open the quiz you want to track in Octane AI's quiz editor.
Go to the Connect tab.
Under
INTEGRATIONS, click on Meta pixel.Add the pixel ID that you want this quiz tracked by here.
🔎 Tracking events with the pixel
Pixels can currently track:
Quiz starts
Quiz completions
Specific answers
Specific results pages
In Meta, the quiz's events are seen as custom events which means that Meta Events Manager doesn't have much context about what kind of action the event represents.
Turning at least one of these events into a custom conversion lets you add more parameters around the event and even add it to Meta's list of optimized events.
Testing the Meta pixel
The best way to test if your pixel is tracking Octane AI events if by publishing the quiz in a webpage, and using Meta Pixel Helper Chrome extension.
This extension will show you what your pixel is reading in real time.
Adding new events to a quiz
On top of the default quiz start & completed events, events can also be added per answer or per results page.
The left menu should include a CUSTOM PROPERTIES AND EVENTS section where you can add a new custom Meta event.
📕 Creating audiences in Meta based on quiz events
Events can be used to create lookalike audiences, or even target the people that chose a certain answer in your quiz.
When creating a new audience, just select Website as your custom audience source and make sure your Events Manager has logged events from the quiz.
If you have a custom quiz, targeting popular result pages with audiences or lookalikes can be a great idea.
Custom events can't be directly optimized for, but you can if you turn it into a custom conversion.