⚠️ On September 27, 2022, Octane AI will end support for (i.e. deprecate) our Facebook Messenger and Facebook Ads features so we can focus on our zero-party data and artificial intelligence features.
Octane AI's shop quiz tool can integrate directly with your Meta pixel. Once you've set this integration up, you'll receive custom events in Facebook based on the answers and results customers receive.
Facebook pixel events will allow you to retarget customers using their actions from the quiz. For example, you could create a lookalike audience for your Facebook ads based on your most successful recommendations, or you could even receive pixel data from customers who didn't finish your quiz to improve your audience targeting.
Table of Contents
1. Setting up your Meta Pixel
To setup your Facebook pixel in Octane AI, you'll have to have a pixel created for your ad account first. Here's Facebook's instructions on how to create a pixel for your Business Account.
As long as your pixel has been added to your website, the pixel custom events you create in Octane AI will automatically trigger in your pixel. You won't even have to connect your Facebook page or ad account to Octane AI!
2. Custom events
With Octane AI's shop quiz Facebook pixel integration, you'll be able to track custom events for the following actions:
When someone starts your quiz.
When someone finishes your quiz.
When someone chooses an answer.
When someone lands on a results page.
Currently, pixel events are not available for opt-in pages.
Custom events for answers and results pages are not added by default. You'll have to manually add pixel events for each answer and results page you'd like to track with your pixel - that way, you can target which customer actions you track in Facebook.
2.1. Adding a custom event to your quiz
Custom events can be added under the Actions tab found in any Answers or Results page.
While Klaviyo events are added by default, pixel custom events aren't added to your quiz by default, so you'll have to add any events you'd like your quiz to track in your shop quiz.
Under the Actions tab, simply click "Add action" to add a pixel event to your quiz.
Custom events are added individually for each answer you'd like to attach a pixel event to. Once you've added an event, you can leave the name as its default, or you can customize the label. Any event you've added can be removed as well.
2.2. Setting up your custom events in Aggregated Events Measurement
In order to optimize your ads for custom events, you'll have to create a custom conversion of your event so that you can prioritize its data in Facebook Events Manager.
This is done through Facebook's Aggregated Events Measurement feature, which allows you to prioritize up to 8 standard events or custom conversions for reporting accuracy in Events Manager.
What's the difference between a custom event and a custom conversion?
Custom events and conversions differ quite a bit in terms of functionality. When it comes to Octane AI, the core differences is that a custom event can be used to create custom and lookalike audiences with, while custom conversions can be used to optimize ads with.
Custom conversions can also be made inside of Facebook Events Manager without any code necessary.
3. Using your pixel's custom events
Adding a Facebook pixel and custom events to your quiz aren't too difficult, but you may be wondering how you can leverage pixel events with your quiz and your business's advertising.
Facebook pixel custom events in your quiz offer a powerful remarketing advantage. While a customer has to give you their email opt-in for Klaviyo to track their behavior, your pixel is able to track customer actions in your quiz even if they don't give you an opt-in. They don't even have to complete your quiz either, so you'll receive useful data even from customers that stop your quiz partway through.
Creating a custom audience based on pixel events
Custom audiences can be created in Facebook Ads Manager. From within Ads Manager, navigate to the Audiences page.
Then, just use the "Create audience" drop-down menu to make a new audience for your ad account.
When creating a new Facebook audience, select "Website".
This will allow you to choose your pixel's custom events as a source for your audience.
Here are some quick ideas on how a Facebook pixel integration can help you take your marketing and customer engagement to the next level! 🚀
Can I optimize my ads for custom events?
Currently, Facebook does not allow custom event optimization.
3.1. Retarget customers who didn't finish your quiz
Any customers that select an answer that has a custom event attached to it can be targeted later in Facebook ads manager.
For example, if you find that a certain point in your quiz such as a mandatory opt-in has a high drop-off rate, you can include any remarketing questions before that point. This makes sure that you receive valuable, actionable marketing data even from customers that don't receive a recommendation.
3.2. Target customers who didn't purchase after completing your quiz
Using your pixel data, you can not only use custom events integrated into your quiz, but you can also include conditions based on whether a customer did or didn't make a purchase.
For example, you could create an audience of customers that received a specific recommendation from your quiz within the last 30 days, then exclude customers that made a purchase from your website within that time period. In this example, customers who have seen the order confirmation page have been excluded:
3.3. Create a lookalike audience for popular results pages
Octane AI's quiz analytics includes a variety of detailed information about each of your shop quiz's metrics. To access metrics for an individual quiz, just select the quiz name.
Here, you can see which of your results pages are performing the best - not just in the percentage of quiz takers that see the results page, but also how much revenue each results page earns for your store.
Using a custom pixel event in a results page, you can create a lookalike audience in Facebook to advertise to users similar to the ones that purchased products after receiving a recommendation, letting you market to potentially new customers similar to your most lucrative audience.
Simply select "Lookalike audience" when creating a new audience in Facebook Ads Manager, rather than a custom audience. You'll then be able to use pixel events to setup the conditions of the audience.
Have any further questions? Contact us at [email protected] or by using the support icon in the bottom right corner of our website.