As of December 16, 2020, Facebook Messenger features will have some differences in availability for users and businesses located in Europe in order to comply with privacy requirements.
These features include:
- One-time notifications
- Add to cart checkbox
- Order confirmation receipts
- Send to Messenger button
- Video & audio content
- Justuno & Privy
These features are not available for businesses and users located in Europe, as well as any accounts that have admins located in Europe. If your account isn't located in Europe, but you have an open conversation in Messenger with a user from Europe, these features will be unavailable in that specific conversation only.
Which specific regions does this affect?
Any country in the European Economic Area are impacted. This includes:
- All 27 European Union member states
- United Kingdom
Does this affect the shop quiz?
Octane AI's shop quiz features will not be impacted.
If you had some of these features enabled prior to Facebook's updates, here's how they'll be affected.
Messenger campaigns & flows
One-time notifications are no longer available for European users and accounts, so any one-time notification opt-ins present in your Messenger flows won't be visible for impacted users.
Order confirmations confirmations will still be available but will no longer include a receipt which includes transaction details.
Add to cart checkbox
For any users located in Europe, the add to cart checkbox will not render when visiting your store.
Cart abandonment messages will still be available however. If a European user opts into your page via Messenger, they can still receive cart abandonment flows if they visit your website then leave without checking out with their shopping cart.
Octane AI allows you to use message templates for many of your Messenger features.
These messaging templates will be unavailable for European Facebook users on desktop, but will appear normally on mobile devices. On the user-end, this means the message won't load when viewed in desktop Messenger for European users and pages.
European accounts can continue using message templates, but for full compatibility any impacted businesses may want to create a custom message instead.
Send to Messenger button
The "Send to Messenger" Facebook button will render as a m.me link for European users instead. The link will function the same as the button, so you won't have to make any changes in your account for this feature.
While images will still be available, video & audio media content will no longer be available for pages and users in Europe. If any are present in any Messenger flows for impacted users, they won't load in the conversation.
Any flows that include video & audio content should use images and GIFs instead.
Currently, the add to cart checkbox is unable to render in a Privy or Justuno pop-up for European users. This means they will not be visible, but will not affect your pop-up in any other way.
Facebook Messaging Ads
In order to comply with privacy requirements, Facebook has also made changes to the availability of features included in Facebook Messaging Ads. This includes:
- Ability to optimize for Conversations in the Messages and Conversions objectives
- Lead generation features for ads that click to Messenger
- Sponsored messages
- Messaging metrics for ads reporting & insight for messages
- Engagement Custom Audiences based on people who have messaged a Page or Instagram business profile (and Lookalike Audiences based on these Engagement Custom Audiences)
For more details and information on how to avoid these restrictions if you're a business located outside of Europe, check out this article.
If you have any questions, send an email to [email protected] or chat with us using the support icon in the bottom right corner of the page.