These are automated sets of messages that go out based on a specific time or to a specific list of customers. They enable you to stay in touch with groups of people based on their actions, like, for example, when a customer follows your bot.
How do I start a Drip Campaign?
In order to set up a new drip campaign, go to "Start a Campaign" select "Drip Campaign" and then click "Add New"
Now you can set up your drip campaign:
Campaign name - this is for internal use for you to know which drip campaign it is. Make sure to add an intuitive headline so it's easier for you to manage your campaigns.
Choose list - here you can choose who will get your message. You can select All followers or filter by certain lists you create in your Convos.
Target - Like with other campaigns, you can target specific groups of followers by using this feature. More on targeting in this article.
Trigger - here you can choose what action will trigger the drip.
1. If you select: "User is added to the list" the drip message will be sent after the user is added to the selected list. By selecting a delay, you set up when the drip will be triggered, after the user is added to the list.
You can also check "Send to existing members," and then all users that are currently on the selected list will get your drip as well as the new ones.
2. You can also trigger a drip campaign on a specific date or time. This campaign will then go out only once to those targeted followers.
What if new people are added to the list in-between the first and second message?
A follow-up message will be sent to people from the selected list that matches your criteria, which means it will be sent only to those who received the first drip message.
Message - now that you set up the audience and triggers, it's time to write up an amazing message that will be sent out. Just like when writing updates or convos you can add sections, tangents and connect to all other convos and features.
If you wish to create a multi-layer drip campaign, click on the "Add follow-up message" button, add a message, and choose one of 3 triggers:
*User receives previous stage of drip - Everyone who got the previous drip
*User clicks a button in the previous stage - Those who clicked any button in the previous drip (i.e. quick-reply or button)
*User does not click a button in the previous stage - Those who did not click any button in the previous drip
By choosing a delay, you will set up how much time after the previous message this new message should be sent to your followers. A typical delay is one day, but you should set it up based on your campaign.
For every campaign, you can see how many followers the drip campaign is sent to, the number of views, and a number of clicks. You can also quickly enable/disable campaign from the drip campaigns dashboard view.