“Abandonment” is the ecommerce term used when a visitor leaves a webpage before completing a desired action. This includes “shopping cart abandonment,” which is when a visitor adds an item to their online shopping cart but exits without completing the purchase.
According to statistics, around 75% of online shopping customers abandon their carts before making a purchase, and 70% of those customers do not provide an email address.
This means that shop owners can't send an email to remind shoppers of the items in their abandoned cart.
Octane AI came up with a perfect solution – by using Facebook Messenger rather than email to send abandoned cart notifications, ecommerce store owners have seen reach higher than 90% and open rates beyond 80%.
Can I use this for my online store?
We currently offer integration with Shopify stores. If you’re a Shopify store owner, you can definitely start using it right now!
If you’re not a Shopify customer, please stay tuned! We are adding integration for other ecommerce platforms soon.
How does it work?
After you Install the Octane AI application and connect it to Facebook, abandoned cart messages will be turned on automatically.
When everything is set, “Send to Messenger” will be checked below the "Add to Cart" button on all product pages on your store.
Sixty minutes after a customer abandons their cart, they will receive the abandoned cart message in Messenger.
If the customer chooses "Remind me tomorrow,” we’ll send the second reminder 24 hours later – otherwise, they will not receive the second reminder message.
When the customer clicks “Checkout,” they will be redirected to the store checkout page.
After the purchase is complete, we continue the conversation in Messenger by sending the receipt and shipping notifications to the customer.
Learn more about how to manage Receipt and Shipping Notifications.
We are currently working on the option to customize your Abandoned Cart notifications!
You will be able to set your own text and timing for Abandoned Cart messages for your store, here is how it will work:
- Navigate to the abandoned carts feature under Dashboard - Revenue.
2. Click on the Edit icon for each reminder message to select the timing and customization of the message, or to include a coupon code.
If you have any questions please contact us at firstname.lastname@example.org