The People view in Phoenix gives you one profile for every shopper who leaves an email or phone number in any of your quizzes. Each profile brings together everything that shopper has done with your quizzes: their answers, results, calculated values, sessions, and the orders they placed afterwards.

This means you don't need to connect your quizzes to each other. As long as a shopper identifies themselves, every quiz they take lands on the same profile, so you can see the full picture of each customer and segment your audience across all of your quizzes at once.

A profile is created the first time a shopper enters an email or phone number in one of your quizzes. From then on, identity is what connects everything: any quiz that shopper takes afterwards is added to that same profile.

Each profile stores:

For example, if a shopper takes your skin quiz in March and your gift quiz in June using the same email, both quizzes appear on one profile. You can then find them with a filter like "said sensitive skin in the skin quiz AND picked travel in the gift quiz".

In Phoenix, click People in the left navigation under Grow. You can also get there from Analytics → People.

The list shows everyone who took a quiz and left an email or phone number, with the newest first. Above the list, you'll see the total number of people in the current view and how many of them came back to take a quiz again.

Click any row to open that person's full profile.

Note: If no one has opted in yet, you'll see a No people yet checklist instead of the list. To get your first profile, publish a quiz with an email or phone question, add it to your store, and wait for the first opt-in. New people appear a few minutes after they submit.

Use the controls above the list to narrow down who you're looking at:

Because every quiz a shopper takes lands on the same profile, you can combine answers from different quizzes in one filter. Click Filter by Answers to open the filter panel.

To build a filter:

The conditions you can pick depend on what you're filtering on:

Tip: Filtering on formulas is a great way to segment by the high-level traits your quiz calculates, like a points score or a price sensitivity value, instead of individual answers.

A shopper matches a group only if they gave all the answers in it. To match more people, click + Or add another group and choose or people who.... To narrow the match instead, choose and. You can add up to 4 groups, and Clear All resets the filter.

For example, one group with these two answers finds everyone who:

The filter panel also has three toggles at the top:

Click Export in the top-right corner, choose a format (CSV or JSON), and click Request. The file includes everyone in the current view (for example, everyone seen in the last 90 days), with one row per person and quiz they completed, along with what they answered.

We build the file in the background and email you when it's ready.

Note: The search box isn't applied to exports, so searching for a shopper won't limit the file to that person. To export a single shopper, open their profile and click Export this person.

Tip: Filters are a great way to build segments for a campaign. Filter for the audience you want, export it, or rely on your integrations to send the same data to your marketing tools automatically.

Each profile is split into a few sections, from a quick summary at the top to the full session history at the bottom.

The top of the profile shows the shopper's email or phone, when they were first and last seen, and four key numbers:

Each quiz the shopper took gets its own card, showing their latest result for that quiz. The card includes:

Note: Questions that use variables (for example, "How old is {{text_input}}?") currently display the variable name rather than the shopper's answer.

This section lists every quiz session the shopper has had, newest first. For each session, you'll see the date and time, the quiz and its version, whether it was completed and how many pages they reached, their device, traffic source, and country, plus a link to that session's results.

This is especially useful when a quiz has been edited, since you can see which version of the quiz a shopper took each time.

This section lists the orders the shopper placed after taking a quiz, along with the Total spent. Orders count for up to 90 days after a quiz, at the amount paid at checkout.

At the top-right of every profile, you'll find three actions:

Quiz data also flows to your connected integrations, such as Klaviyo and Attentive, as profile properties. This way you can use the same answers and calculated values to personalize emails, SMS, and flows.

The People view works best when your quizzes collect data in a consistent way. The right structure depends on your industry and goals, but these three tips apply to almost every store.

Think of each question as a property you're learning about the customer, not just a question in one quiz. Name it like a property, such as "Skin type", "Budget", or "Hair goal".

When another quiz asks about the same thing, reuse the exact same question and answer options. This keeps your data lined up across quizzes, instead of ending up with "Skin type" in one quiz and "What's your skin like?" in another.

Choose the five to ten attributes that matter most to your business, and make sure every quiz captures at least one or two of them. This way, profiles fill in a little more each time a shopper takes a quiz, instead of each quiz living in isolation.

Instead of relying only on raw answers, use points, formulas, and lookup tables to calculate stable, high-level traits. For example:

Traits like these are easy for your marketing team to segment on, and they keep working even when you rewrite the questions in a quiz.

No. Profiles are connected by the shopper's email or phone number, so any quiz they take with the same contact info is added to the same profile automatically.

A shopper only appears once they've entered an email or phone number in a quiz. Also check that the quiz selector and date range aren't filtering them out. Try All quizzes and All time. Check if their profile hasn't been deleted as well.

The Every session section records the quiz version each session used. If you edited and republished your quiz between sessions, you'll see different versions listed.

Orders placed up to 90 days after the shopper takes a quiz, at the amount paid at checkout.

Their email, phone number, and any other contact details are erased everywhere they appear, including in their answers (like an email question) and their orders. Their quiz sessions, other answers, and your totals are kept, so your numbers remain accurate. Deleting a person can't be undone, so make sure you've selected the right profile before confirming. Removed people are hidden by default. Turn on Include removed people to see them in the list.

In the list, a removed person shows as Removed at their request, with the date they were removed, instead of their email or phone. Their quizzes taken, last seen date, completions, and orders still appear.

You can still open a removed person's profile. It shows a Contact details deleted badge and a note with the date they asked you to delete their data, followed by their quiz answers, sessions, and orders as usual. Export this person is the only action available on a removed profile; Sync to Shopify and Delete this person no longer appear.

Only shoppers who ticked the marketing checkbox beside their email or phone on their newest quiz session that showed it. Anything else, including a skipped page or a quiz without the box, counts as not agreeing.