With upcoming privacy updates in Apple's iOS 14, iOS users will be able to opt out of data collection by Facebook. This will primarily affect your Facebook Pixel's ability to track conversion effects.

This means that conversion data for your Facebook ads may be impacted since any iOS users that opted out won't trigger a conversion event in your Pixel.

How does this impact Octane AI?

Aside from conversion event data for any Facebook ads created in Octane AI, your Octane AI features won't be affected.

However, there are a number of changes to settings and features within Facebook Ads and Events Manager including:

  • Ad creation
  • Optimization/targeting
  • Reporting

For a full list of changes and best practices in preparation for iOS 14, check out this article from Facebook.

Updating your Facebook Pixel event setup for iOS 14 changes

Facebook has recommended a few specific changes to ready your pixel for the iOS 14 privacy updates. Click here to read the full recommendations.

1. Verify your domain

One change coming in Facebook will be a limit of 8 conversion events for optimization and reporting. Verifying your business with Domain Verification in Facebook will allow you to control which events are used.

There are other advantages to Domain Verification, including some settings that are only available after verification is complete.

Learn more about Facebook Domain Verification.

2. Prioritize 8 conversion events to use.

With iOS 14 privacy changes, domains will be limited to 8 total conversion events. If you set your 8 conversion events in place ahead of time, you'll be ready once this limitation goes live.

You can use Event Priority in Facebook Events Manager to select the 8 events you'd like your Pixel to use.

You can do this by going to Facebook Events Manager, and dragging and dropping events under the Aggregated Event Measurement tab. Event priority will be determined by the order of the events in that tab.

Learn more about Event Priority in Facebook Events Manager.

Have additional questions? Send us an email at [email protected] or chat with our support team with the icon in the bottom right corner of the screen.

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