With our pop-up A/B test option, you can easily test different CTA, images, widget placement, discount codes, etc. Keep the best option for your site visitors based on the results.
Which opt-in tools can I A/B test?
A/B testing for pop-ups is available only for non-quiz pop-ups. This feature is not available for quiz pop-ups yet, but you can set up a workaround by following the steps in this article: A/B Testing Quizzes through Pop-ups
How can I A/B test my opt-in tools?
Go to Pop-ups on the dashboard and click on the pop-up you want to A/B test:
Scroll down, and click on Set-up A/B test:
You can now set up the weight for each variation of the pop-up and check its stats. You can add up to four different variations:
By clicking Edit, located on the right of each variation lettering, you can edit that individual variation.
What you can edit in the variations
You can change all the pop-up settings listed in this article. This includes tweaking the design, such as changing the font, background image, colors, etc., as well as the targeting settings.
How to end the test and choose a winner
Once you wish to add your test, click on the End test button and select the variation you wish to keep. The one that has the highest conversion rate will be selected by default, but you can manually select another variation if you want to:
Please note that once the test is ended, you will lose the stats for the variants that were not selected.
What happens if I delete a variation during the test
The A/B test for other variations will continue without any changes, and you will be able to readjust the weights, but the data associated with that variation will also be deleted:
