Determining the right key question in your quiz lets you create working, personalized dynamic recommendations with Octane's ranking logic.

Use this guide to help you decide which question to choose as your key question, and how that affects the rest of your quiz.

Table of Contents

1. How Key Questions Work

2. Picking the Key Question

2.1. Non-key Questions

3. Frequently Asked Questions

1. How Key Questions Work

Key questions are used to set the limits on product recommendations in a dynamic quiz. The more key questions that are enabled in a quiz, the more specific the requirements for a recommendation become.

Here's how it works.

1. Each answer in a key question holds products.

The answer chosen by the customer is the set of products the customer can see at the end.

2. Products can be added in non-key questions too.

These are used to decide how the key question products are shown.

3. Products in key and non-key questions will help the quiz decide which products to show.

4. If you have more than 1 key question, only the products that match across all key questions can be shown.

Customers that pick a combination of answers that have no matching recommendation will see the fallback result page instead.

  • To avoid invalid results for a customer, try keeping the number of key questions to just 1 or 2 in the whole quiz.

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2. Picking the Key Question

All quizzes start with zero key questions, so how do you know which ones should be key?

Start with these rules as a baseline, then tweak your logic or key question selection as needed.

  • Stick to 1-2 key questions per quiz. The more key questions you add, the more specific customer choices have to be to see a recommendation.

  • Use the question(s) that will matter most for everyone taking the quiz. If there are customers that don't feel a key question is relevant to them, they may not receive their ideal recommendations.

  • Add product inclusions into both key and non-key questions. Customers can only potentially see products added into key questions, but the products added into non-key questions are used by Octane AI's quiz logic to rank which ones are the most important to show.

Let's take a look at a skincare quiz example.

In a skincare quiz, you may ask questions like:

  • What's your skin type?

  • What are your skincare concerns?

  • Is your routine in the morning or evening?

  • How many steps are in your skincare?

The first two questions are great candidates for key questions, since they can both play a defining role in the ideal product choice for all customers taking the quiz.

From here, you may want to make just one or both questions into key questions, depending on how complex you'd like the quiz logic to be.

2.1. Non-key Questions

Products should still be added to non-key questions.

The products added in a non-key question won't become a part of the possible recommendations, but they will be used by the quiz's logic to decide how to show the products the customer did select.

This means if you have any inclusions or exclusions in a non-key question that isn't also in the key question, those products won't affect the overall recommendation.

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3. Frequently Asked Questions


Do non-key questions have to have products in them?

Non-key questions don't need to include products. Questions can also be used to gather data, segment customers or just for quiz vibe.

Why aren't I getting any results?

If the combination of answers chosen in key questions don't have any products in common, there won't be any products to recommend.

When this happens, customers will see the fallback result page instead.

Why is my exclusion not working?

Exclusions need to be in a key question in order to prevent a product from showing up.

What if my quiz has no key questions?

If a quiz has no key questions, the quiz will simply add products from every answer chosen to the result.

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Have any further questions? Send an email to [email protected] or use the support icon to chat with our team.

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