Octane AI pricing varies based on how many active people are in your bot. In a given month, the active people are those who have received a message from your bot or who have sent a message to your bot.
For example, if someone receives an abandoned cart message, a receipt, a broadcast message or flow from your bot, they would count as an active person. If someone messages your Facebook page they also count as an active person. If someone messages your Facebook page AND get a broadcast message, they would still count as only one active person.
You can check out how many active people are in your bot in your Dashboard.