Overview

Attentive enables brands to create meaningful SMS interactions with personalized messaging, and Octane AI's integration can help take that personalization a step further with quizzes.

Octane AI's integration will allow you to segment customers based on quiz data, add a result page link to messages and more.


Prerequisites

You'll need to have an Octane AI account as well as an Attentive account.

  • Learn how to make an Attentive account here.

You'll also need to have an Attentive API source ID created for Octane AI. Only Attentive CSMs can create this for you - check out this article to learn how.


Setting up Attentive

Before following these steps, make sure you've contacted your Attentive rep to get an API source ID created for Octane AI.

  1. In Octane AI, go to the Integrations page.

  2. Next to Attentive, click "Connect", click “Ok” in the opening dialog.

  3. Get redirected to Attentive. Click “Authorize”. You will be redirected back to Octane. Click ok (or just close) the informative dialog.

  4. Back on Octane integrations page, click on “Actions” -> “Setup”. Enter your Attentive’s Sign-up Source ID.

  5. Click Save.

Find your Sign-up Source ID in Attentive by going to the Sign-up Units page. It will be listed under the ID column for the sign-up source you'd like to use.


Growing your marketing list

When customers take Octane AI quiz and fill their phone number into an opt-in question, it automatically gets sent to a customer profile in Attentive.

Subscribers added to Attentive through an Octane AI quiz will have custom attributes representing their replies and results in your quiz.

The following table lists the available custom attributes available for segmentation:

Octane list

Indicates any Octane AI lists the customer can be found in.

Octane source

The Octane AI source of the opt-in.

Octane: Quiz question

The name / answer of quiz question properties.

Octane: Quiz result

The name of quiz result properties.

These attributes will allow you to manipulate quiz data to create segments and custom events in Attentive.


Use custom attributes to create segments for targeted messaging

After the integration is connected, you can create a dynamic segment in Attentive using the custom attributes from Octane AI.

These segments can be filtered using:

  • A subscriber's activity: contains the "Quiz completed" event

  • A subscriber's characteristics: contains Octane properties

The main difference is you can target subscriber's activity to filter based on when, or how many times someone finished a quiz.

Subscriber's characteristics on the other hand represent the customer's actual attributes, like their quiz answers, results and any lists they belong to in Octane AI. The table below shows what kind of attributes a profile can have.

This in-depth guide includes step-by-step instructions along with more details on using Octane data in Attentive segmenting.

Use custom events in Journeys

After the integration is connected, you can create a custom journey in Attentive using the custom event from Octane AI. With this data, you can create journeys that suit your specific needs such as a text that sends to customer, who finished a quiz, with their quiz results URL.

The following table lists the available custom events for the journey:

Custom event

Properties

Octane: quiz completed: Company quiz

quiz_name, quiz_results_url

Use this guide to learn how to add a quiz name or quiz result URL to a Journey.


What's next?

Learn how to segment customers and personalize messaging in Attentive with quiz data:

Here's details on how to set up a source ID in Attentive for this guide:


We’re here to help! Contact [email protected] to ask about the Attentive + Octane AI integration.

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