⚠️ On September 27, 2022, Octane AI will end support for (i.e. deprecate) our Facebook Messenger and Facebook Ads features so we can focus on our zero-party data and artificial intelligence features.

Engaged customers, or engagements is the metric that tells you how many people each month are interacting with your Octane AI features. The more engagements you have, the more traffic you're seeing through your features which means the more people your marketing and revenue boosters are reaching. 🚀

Each Octane AI plan includes a free monthly allowance of engaged customers that resets each month.

What are Engaged Customers?

An engaged customer is a person who has interacted with one of your Octane AI features. This can include:

  • Someone who has started your Shop Quiz (by advancing past the first page).

  • Someone who has confirmed an opt-in or CTA in your Pop-ups.

  • Someone that has sent or received a message from your connected Facebook Page's Messenger bot.

An engaged customer is not:

  • Someone who has viewed your Shop Quiz, but did not interact.

  • Someone who closed your Pop-up without opting in or clicking on a CTA.

  • Someone that has seen a Facebook Messenger website widget, but did not interact (such as the Customer Chat Widget).

Will someone count as an engaged customer every time they interact with one of my features?

Octane AI keeps track of your engaged customers and makes sure unique customers aren't counted more than once.

For example, if someone opts in through your pop-up, takes your Shop Quiz and later receives an abandoned cart message in Facebook Messenger, they'll still only count as one engaged customer.

How do I check how many engaged customers I have?

You can check out how many active people are in your bot in your Home Dashboard:

And in Analytics:

What are recurring app charges? What is the difference between them and the app usage charges?

The recurring charge is the base fee and the usage charge are the variable costs based on engaged customers.

You can learn more about Shopify App charges here.

If your monthly engaged customers are lower than your plan's allotted amount, you won't be charged any usage fees for them. If your monthly engaged customers count goes over your plan's limit, additional usage charges will apply:

Engaged Customers by Plan

Each Octane AI plan includes a certain amount of engaged customers per month. Once the amount of engagements in one month exceeds that amount, additional charges will apply.


Up to 500 engaged customers per month

+ $0.06 / additional monthly engaged customer


Up to 4,000 engaged customers per month

+ $0.05 / additional monthly engaged customer


Up to 10,500 engaged customers per month

+ $0.04 / additional monthly engaged customer


Custom amount of engaged customers per month

Learn more about Octane AI pricing.

Still have questions? Chat with us using the support icon in the bottom right corner of the screen or email us at [email protected].

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