What is CORE-1?
CORE-1 is Octane AI’s built-in intelligence engine. It learns your products and your brand voice, and then helps each shopper find the right products—similar to how a really great sales associate would help someone in a store.
With CORE-1, you don’t need to create long rule trees or manually build results pages. AI will do it all for you - from adding the best quiz questions to spot-on recommendations, followed by unique copy that does the magic.
Here’s what CORE-1 does:
Understands your store - products, variants, pricing, and inventory.
Uses your brand voice, so everything feels natural and consistent.
Listens to each shopper through their answers to your unique quiz questions.
Chooses products intentionally, based on needs, concerns, sizes, shades, goals, allergies, stock, and any other relevant information.
Explains the recommendation and automatically builds a personalized results page.
CORE-1 is your best salesperson — digitized, scalable, and always on-brand.
AI Features Powered by CORE-1
1. Smart Quiz Builder
Create complete quizzes using one prompt.
AI writes the questions, answer options, and conversational tone
Automatically maps answers to product logic
Generates the results page layout, copy, and styling automatically
Learns from your brand so every quiz feels native to your site
Goal: Go from idea to live quiz in minutes, not weeks.
For more details, check this guide: Getting Started with Quizzes
2. Smart Products
Use natural language instructions to generate personalized product recommendations.
Works with any catalog size (5 to 100k+ SKUs)
Follows your simple instructions, as well as the really detailed rules you give it, to figure out the best products
Automatically avoids out-of-stock products and swaps in alternatives
Ensures products selected fit together as a set
For more details, check this guide: How to use Smart Products
3. Smart Copy
Automatically generates on-brand explanations for why a product is a good fit for that specific quiz taker.
Personalized headlines, product explanations, benefit summaries
Maintains your brand tone and vocabulary
Removes generic quiz language
Outcome: Every shopper gets a results page that feels unique and speaks to them only.
For more details, check this guide: How to use Smart Copy
4. Smart Properties
Reusable variables that store context and personalized answers from the quiz.
Display them in the results pages using
{{property_name}}Sync automatically to integrations
Use them for segmentation, campaigns, and flows
Power: Smart Properties let personalization continue after the quiz, in your email & SMS campaigns.
For more details, check this guide: How to use Smart Properties
5. Image Analyzer
Use customers' photos to influence recommendations.
Identify skin tone for shade matching (beauty)
Suggest styling or outfits (fashion)
Result: Recommendations that feel visually aware, not just text-based.
For more details, check this guide: How to use Image Analyzer
6. Shopping Assistant
An AI shopper that can be placed anywhere on your site.
Works as a pop-up or a simple but effective chat widget
Can trigger based on behavior (scroll, exit intent, time on page)
Helpful: A store associate who appears when help is needed.
For more details, check this guide: How to use Shopping Assistant
How All Smart Features Work Together
These features are not separate tools. They are one agentic system powered by CORE-1:
Shopper answers a quiz.
CORE-1 reasons and selects products.
Smart Copy explains the selection.
Smart Properties store the shopper’s answers and product picks.
Data syncs to Klaviyo, Attentive, Postscript, Zapier, and all the other integrations for data collections and marketing email and SMS campaigns.
Just one short conversation with our AI continues across your entire customer journey.