This guide will introduce you to the most important concepts when diving into Octane AI quizzes, as well as an overview of what you can do with your quizzes.
Knowing the answers to certain important questions before you begin your quiz building can make an important difference in how quickly you'll be able to launch an on-brand, revenue earning quiz.
π‘ What you'll learn
Generating a quiz in a few moments using AI (jump to section)
Planning a quiz (jump to section)
Considering the data that your quiz will collect (jump to section)
Generating a quiz in a few moments using AI
To get started, you can now have AI generate a quiz for you in an instant. To get started, go to your dashboard -> Quizzes on the left:
Now, click on New quiz:
A pop-up with a text field will appear. You can now write detailed instructions for the AI to build the quiz for you:
Once you have written all the instructions, you can click on Create the quiz for me. After a short loading moment, your quiz will be created according to your instructions.
What instructions can you give to the AI
The number of questions.
The type of each question (multiple choice, picture choice, email opt-in, etc.).
The possible answers for each question.
The prompts for Smart Copy and Smart Products.
Here is an example of a detailed prompt for the quiz generator:
And how the quiz came out. As you can see, the generator followed all of our instructions:
You can be as detailed as you want, or as vague as you want, and the AI will do its best to follow all your instructions. You can always edit your quiz after generating it to tweak it to your needs.
For a more advanced overview of how to plan your quiz, please refer to the sections below.
Planning a quiz
The exact kind of quiz can differ from brand to brand, even within similar industries. These questions will help differentiate and focus your quiz's potential:
What are your current pain points to convert customers?
What is this quiz trying to solve?
What type of experience do you want to show to your customers?
Need inspiration? Here are some top performing quiz types built in Octane AI. |
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π Product finder | Octane's default dynamic quiz is great for creating quick, product-recommending quizzes. |
ποΈ Routine / Bundle builder | A custom quiz (selected in quiz editor settings) lets you curate each routine or bundle to customer preferences. |
β Personality quizzes | Using Smart Copy, you can build a personality quiz that uses your customer's answers to build a personalized copy for their results. |
π Survey / Customer feedback | Use Octane AI's Klaviyo integration to easily segment customers and email flows with quiz data and personalized messaging. |
π Post purchase quizzes | Send a quiz link via email or try adding a quiz to the order status page. |
Here's an example of how a routine building skincare quiz might structure its content, and which questions are linked to product recommendation:
Only 2 questions are used in the quiz's actual product logic. However, the other questions can still be used to:
Personalize quiz content (like text and images) at the end of a quiz
Segment customers based on preferences
Personalize Klaviyo or Attentive messaging based on quiz answers
Learn how to get started with Klaviyo personalization here. | Learn how to get started with Attentive personalization here. |
Your questions aren't only being used in quiz logic but are also collecting zero-party data which is data that customers share knowingly and willingly with your brand (instead of your brand taking the customer's data without their explicit consent).
Considering the data that your quiz will collect
In all quizzes, there are two key types of questions:
Questions that determine which products are recommended in the quiz.
Questions that provide information about customers
These can overlap, and sometimes a quiz may have a question in just for vibe or to build customer confidence in the recommendation.
But if you're interested in using your quiz data with other platforms, you may want to consider that quiz questions & answers can be used to:
β Personalize email content
β Segment quiz takers by their profile and data
β Send personalized quiz results
β And much more!
Even if a question isn't directly involved in recommending a product, it can be incredibly useful in other ways.
Learn more about zero-party data here.