We believe data is incredibly important to being successful with Facebook Messenger. Here is an overview of the stats we offer and what they mean.
Revenue - Total income earned through your bot, including revenue from cart abandonment messages and in-bot discovery purchases.
Here are 3 general ways we recommend to grow revenue in your e-commerce business:
- Increase the total number of customers by promoting your bot and gaining more followers.
- Increase the average number of times each customer buys from you by creating promotional flows with discounts and special offers.
- Increase the average order value from each customer by suggesting similar products and complementary goods.
Customers - The number of people who purchased your products through the bot.
Products Bought - Items purchased through Facebook Messenger.
Orders -Number of orders driven by cart abandonment messages in the selected time period.
Average Order Value - Average dollar amount spent per customer order.
Sent - Notifications sent about abandoned carts including First and Second Reminder messages.
CTR (Click Through Rate) - The percentage of those sent the cart abandonment message who clicked through. This is measuring unique clicks, if a one customer clicks the button 10 times it will only register as one click for one message sent.
Revenue - Income gained from purchases driven by abandoned cart messages.
Orders - Number of orders driven by abandoned cart messages, displayed along with a percentage of recovered carts.
Average Order Value - Average dollar amount spent for each customer order driven by abandoned card messages.
Learn more about the cart abandonment feature in this article.
Products viewed - Number of times a product is viewed within the bot in a Convo or a trained bot recommendation.
Products Bought - Number of products sold within a bot, excluding abandon cart conversions.
Revenue - Income from products purchased within a bot, same as above excluding abandon cart conversions.
Average Order Value - Average dollar amount spent for each customer order within a selected period for products sold within the bot.
Learn more about how you can add products for sale in the Convo in this article.
Followers - Number of people following your bot. The more followers you have the more people you can message when you have news.
People - Number of people interacting with your bot. Interaction refers to clicking on any menu item, replying or clicking on quick reply buttons.
Messages - Number of individual messages sent to your bot.
Convo views - Total views of the first section of your Convo. Views indicates how many people started a certain Convo. Learn how to create convo in this article.
Convo reads - Reads indicate the number of people who got to the last section of a Convo. It is the total views of the last section of your Convo. Find out best practices on writing Convos in this article.
Talking with your bot - Number of overall people talking with your bot. Use Campaigns to increase these numbers.
Messages - All time messages sent to your bot.
Convo views - All time convo views. To increase this number learn more about Convo recommendations.
Convo reads - All time convo reads. Lear how to share Convo with your followers in this article.
Gender Breakdown - Number of female, male, neuter followers.