Data plays a central role in eCommerce and Messenger success and so is also a core part of Octane AI. Analytics are featured on almost every page throughout Octane AI's dashboard, and our analytics page provides one hub to see everything together.

In fact, you'll spot a quick overview of your analytics when you first log into Octane AI: 

Note: the SMS subscriber count is only visible to Pro and Enterprise users. 

Your home page analytics make sure it's always easy for you to stay in touch with your bot's overall performance. But we don't have to stop there. 

The analytics page includes a lot of extra detail and metrics that the overview isn't able to cover.

You can find the analytics page through the dashboard menu:

The analytics page

Welcome to the analytics, Octane AI's data center. You'll see that your most important metrics are displayed at the top of the page:

Note: SMS features are only available to Pro and Enterprise users.  

Revenue refers to the total revenue earned by your bot across the platform, while the subscriber numbers are your total opt-ins. 

Right under your bot's all-time revenue and subscriber data, you'll see the setting for the rest of the page's data:

Tip: use the "Today so far" to see the revenue and subscriber data your bot has gathered for the current day. 

Messenger stats

If you have access to SMS features, you'll see revenue breakdowns for SMS and Messenger features separately.  

However, all users have access to their Messenger performance and subscriber stats. 

Here, you'll see how much revenue your bot has gained through its Messenger features. An example of this is if a customer is sent an abandoned cart notification in Messenger, clicks on the link to their cart that's provided and makes a purchase.

Can I see how much revenue each individual feature has made? 

The "Messenger Revenue By Feature" section of the analytics page will give data on many individual Octane AI features.

If you're curious about more detailed analytics on each of these features, don't worry, we have you covered. 

Octane AI features data on almost every page of its dashboard and can be a great way to dive deeper into your performance metrics.

For example, here's the performance summary for cart abandonment on the analytics page:

Now, here's what you find on the page for cart abandonment messages: 

Key metrics for each feature can vary, so it's worth exploring each page even if you don't plan to use a particular feature. 

SMS stats

Pro and Enterprise users gain access to useful information about their bot's SMS performance, if those features are used. 

Here, you'll be able to view information on the same key metrics as your Messenger stats:

  1. Revenue
  2. Subscribers

The SMS revenue section will also give details on how much each individual SMS feature is earning for you. 

Here's a quick intro to SMS messaging and how it works with Octane AI. 

Subscriber stats 

A detailed set of data of your subscribers, and how they've been engaging with your bot can be seen underneath the revenue information.  

Crucial information, like opt-ins and opt-outs along with the active people count for your bot, are displayed immediately in graphs for easy reference.  

This makes it super simple for things like assessing the success of a recent campaign, or checking pricing. You'll even have shortcuts to access and edit any recent Questions campaigns you've been running. 

What about the data at the bottom of the page?

These metrics are the all-time stats. This means they'll always display total numbers for your bot, rather than for the time period selected on the page's settings.

Your total revenue and total subscriber counts at the top of the page are considered all-time stats as well! 

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